KONNICHIWA TEA
I have been commisioned to create a set of tea product packages which reflect the sustainability and use of materials within packaging design. The name of the company is Konnichiwa. I have to create a clear marketing concept and strategy. The Japanese teas are aimed at young professionals who care about their health and this should impact on the style of the designs. There are six different types of tea which are to be packaged. They are Osaka, Kyoto, Tokyo, Black, White and Green teas. There should also be a separate information leaflet for inside the tea packages outlining the benefits of drinking tea.
Published on: 
2011
Digital Art, Graphic Design, Packaging
  • Konnichiwa Teas
    Packaging Design
  • I have been commisioned to create a set of tea product packages which reflect the sustainability and use of materials within packaging design. The name of the company is Konnichiwa. I have to create a clear marketing concept and strategy. The Japanese teas are aimed at young professionals who care about their health and this should impact on the style of the designs. There are six different types of tea which are to be packaged. They are Osaka, Kyoto, Tokyo, Black, White and Green teas. There should also be a separate information leaflet for inside the tea packages outlining the benefits of drinking tea.
  • Konnichiwa tea logo
  • Herbal Tea Package: White tea
  • Herbal Tea Package: Black tea
  • Herbal Tea Package: Green tea
  • Speciality Tea Package: Tokyo Kukicha tea
  • Speciality Tea Package: Kyoto Matcha tea
  • Speciality Tea Package: Osaka Gyokuro tea
  • Tea internal leaflet for packaging